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MrBeast Built a Snack Empire. Now Everyone Wants a Bite.
Feastables cracked $100M. Prime hit $1.2B. Now Ben Azelart wants in on the creator snack gold rush. But shelf space runs out eventually — and sugar bombs only get you so far.
Slushie Machines Are Summer's Dumbest Status Symbol—and Creators Are Cashing In
Slushie machines are having a viral moment, and creators from Bayashi to Tipsy Bartender are cashing in on frozen drink content worth billions of TikTok views. Here's why this summer's dumbest status symbol is actually a genius creator economy play.
Khaby Lame Just Made eSIMs Cool: TikTok's Silent King Bags Holafly Deal
TikTok's most-followed human just became Global Brand Ambassador for Holafly eSIMs. The deal makes terrifyingly perfect sense—and signals a shift in how brands think about global creators.
Kai Cenat's Streamer University Gets $330K Lawsuit
Twitch golden boy Kai Cenat faces a $330,000 lawsuit over Streamer University auditions. Welcome to the creator economy's favorite genre: genius streamer meets boring business.
xQc's $100K UFC Bet Is Peak Streamer Excess
xQc dropped $100K on a UFC bet mid-stream. It's not even his wildest move. Inside the gambling-fueled economy making Kick's biggest star richer.
Logan Paul Claps Back at Stephen A. Smith's Health Hot Take
When ESPN's Stephen A. Smith questions Logan Paul's health, the YouTube-turned-WWE star fires back — proving the creator economy doesn't need legacy media's blessing to dominate the conversation.
The Eskimo Ninja Is Building Alaska's Ninja Warrior Army
Nick 'The Eskimo Ninja' Hanson is turning Alaska into a ninja warrior talent pipeline — and accidentally building a masterclass in hyperlocal creator economy strategy. Here's why every influencer should be taking notes.
Addison Rae x Fortnite: The Ultimate Influencer Crossover
Addison Rae reportedly getting a Fortnite skin marks the ultimate influencer-gaming crossover. Epic Games is playing 4D chess while gaming gatekeepers meltdown.
Vibe Coders Think They're the Next MrBeast. Hold My Energy Drink.
A new wave of AI-powered 'vibe coders' think they can MrBeast their way to app-store dominance. They've got the tools. They're missing the point about attention economics.
Adin Ross vs Sneako: Rally Remarks Ignite Creator War
Adin Ross and Sneako's bromance went nuclear after controversial rally remarks. The Kick vs streaming world feud exposes the fault lines of the entire 'uncensored content' business model—and platforms are paying attention.